Sebastian Rosengrün · Christian Hugo Hoffmann

THE MORAL AI LEADER

Workshops and book on ethical leadership in the age of AI

Welcome
Welcome – a short greeting

Leadership is currently being redefined—by data, algorithms, and artificial intelligence. But who is actually leading whom when machines are involved in decision-making? No AI hype, no moral lectures—just leadership reimagined.

01 · Workshops

Become the next Moral AI Leader.

Based on our book, you will learn how ethical principles and leadership skills combine into a future-proof leadership style – practical, inspiring, and with a real aha moment.

Stance.

How to take a stand as a leader – even when machines are involved in decision-making.

Responsibility.

How to delegate to AI with confidence – and still keep the responsibility.

Innovation.

How to use AI as an opportunity for value-driven innovation – no AI hype, no moral lectures.

In-house

Workshop at your company

We would be happy to visit your company – with a workshop for your leadership team, tailored to your organization.

Retreat

Management retreat

Your exclusive management retreat in the Swiss Alps or at a location of your choice.

Led by
Dr. Dr. Christian Hugo Hoffmann and Dr. Sebastian Rosengrün
Based on
Our book “The Moral AI Leader” (De Gruyter, 2026)
Included
Training materials (PDF) and certificate of participation
Terms
On request
Book cover: The Moral AI Leader – Smart tips for smart businesses, De Gruyter

02 · The book

How can leadership remain human when decisions are increasingly influenced by algorithms?

Our book provides answers—with 17 smart chapters for smart managers who not only want to understand AI, but also want to shape it responsibly. We show how ethical judgment, innovative spirit, and leadership skills work together to create trust and orientation in the digital transformation.

Publisher
De Gruyter
Published
May 2026
ISBN
978-3-11-222638-4
Formats
Print and eBook

The 17 chapters

See all 17 chapters
  1. Don’t have a false reverence for AI
  2. Use AI to live your values – not to replace them.
  3. Don’t be a moralizer
  4. Delegate confidently to AI – but retain responsibility
  5. But never forget the human in the loop
  6. Don’t leave relationship management to AI
  7. Don’t limit development potential
  8. Lead startups and don’t join large corporations
  9. Fail productively, and stop constantly wanting to make mistakes
  10. Don’t see regulation as a burden – see it as an opportunity for innovation
  11. Earning trust
  12. Lead not only with professional competence – but with worldly knowledge, character, and curiosity!
  13. Establish ethics training
  14. Becoming part of ethics committees at the cluster level
  15. Consider the social dynamics of AI
  16. Think AI in the long term – never underestimate its consequences
  17. If you want to be a responsible leader, lead.

03 · Praise

Praise for the book

It masterfully shifts the conversation from abstract ethics to actionable leadership …
Bart de WitteFounder, HIPPO AI Foundation and Isaree
This book poses the uncomfortable question of our time: What will remain of leadership when machines take over more and more decisions?
Prof. Dr. Lothar ThieleETH Zürich
AI is more than just a technological issue—it is a catalyst for long-overdue transformations in our organizations.
Alexander FingerCTO, SAP Switzerland
Required reading for anyone who wants to lead not only technologically, but also ethically.
Fabian KamberiCEO and Co-Founder, Born · Forbes 30 Under 30 Europe

4 voices · swipe for more

04 · About

About us

We lead the workshops ourselves – as the authors of the book, with backgrounds in research, teaching, and the startup world.

Portrait of Christian Hugo Hoffmann

Dr. Dr. Christian Hugo Hoffmann

AI Startup Center Zurich

Founder and director of the AI Startup Center in Zurich, where he has established over 30 AI startups in less than a year, including renowned spin-offs from ETH Zurich and Cambridge University. A successful AI entrepreneur himself, with a PhD in finance and a PhD in philosophy (ethics of AI).

Portrait of Sebastian Rosengrün

Dr. Sebastian Rosengrün

AI Impact Lab Berlin

Founder and managing director of the AI Impact Lab in Berlin. As a consultant, researcher, and lecturer, he has initiated and led numerous AI projects. At the University of Augsburg and the Center for Responsible AI Technologies, he leads an interdisciplinary research project on ethical leadership in AI-supported production.

05 · Contact

Request a workshop.

Tell us a little about your team and your preferred format. For anything else, just email us:

General and press
hello@moral-ai-leader.com

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